Last updated: 28 August 2026
Wildlife Adventure Africa respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how Wildlife Adventure Africa collects, uses, stores, shares and protects personal information when you visit our website, make an enquiry, book one of our programs or experiences, communicate with us, subscribe to marketing communications, or otherwise interact with our business.
We process personal information in accordance with applicable South African privacy legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA).
1. Who We Are
Wildlife Adventure Africa is a family-run wildlife, veterinary, conservation, outreach and safari experience provider based in Phalaborwa, Limpopo, South Africa.
Our website is:
wa-africa.co.za
Our primary contact email is:
For purposes of POPIA, Wildlife Adventure Africa acts as the responsible party for personal information that we determine how and why to process.
2. What Personal Information We May Collect
Depending on how you interact with Wildlife Adventure Africa, we may collect information such as:
- Full name
- Email address
- Telephone or WhatsApp number
- Country of residence or nationality
- Date of birth or age
- Gender where relevant to accommodation arrangements
- Passport or travel information where required for program arrangements
- Arrival and departure information
- Flight details
- Emergency contact details
- Program or activity selected
- Preferred program dates
- Booking information
- Payment status and transaction-related information
- Accommodation preferences
- Dietary requirements
- Food allergies
- Relevant medical or health information voluntarily provided for safety or dietary purposes
- University, college or professional information where documentation is requested
- Messages, enquiries and correspondence sent to us
- Forms and documents submitted in connection with a program
- Feedback and reviews
- Marketing preferences
- Technical website information such as device, browser, IP address and website usage information
- Other information you voluntarily provide to us
We aim to collect only information that is reasonably necessary for the purpose for which it is required.
3. Why We Collect Personal Information
We may use personal information for purposes including:
- Responding to enquiries
- Providing information about our programs and experiences
- Processing bookings
- Confirming program dates and availability
- Processing and reconciling payments
- Managing deposits and outstanding balances
- Arranging accommodation
- Allocating rooms
- Catering for dietary requirements and allergies
- Coordinating airport transfers
- Managing participant arrival and departure information
- Creating participant WhatsApp groups
- Communicating important preparation and travel information
- Managing veterinary, conservation, outreach and excursion logistics
- Providing certificates and supporting documentation
- Assisting with university or externship documentation
- Managing postponements, transfers, cancellations and booking changes
- Responding to customer-service requests
- Maintaining business and financial records
- Improving our services and website
- Preventing fraud, abuse or security incidents
- Complying with legal, regulatory, accounting and tax obligations
- Sending marketing communications where legally permitted
POPIA allows personal information to be processed on several lawful grounds, including consent, performance of a contract, compliance with legal obligations and legitimate interests.
4. Booking Information
When you make a booking, we collect the information required to administer your booking and deliver the relevant program or experience.
This may include your contact information, chosen dates, participant details, accommodation requirements, dietary information, travel arrangements and payment information.
Some information may be necessary for Wildlife Adventure Africa to perform our contractual obligations to you.
If required information is not provided, we may be unable to complete or administer the booking.
5. Payment Information
Payments may be processed through third-party payment and booking providers.
Wildlife Adventure Africa does not generally store complete payment-card information directly on our own website systems.
Payment providers may independently collect and process information required to authorise and complete transactions.
Their handling of personal information is also subject to their own privacy policies and terms.
We may retain information such as:
- Payment amount
- Payment date
- Payment status
- Transaction reference
- Invoice or receipt information
- Outstanding balance information
where reasonably required for booking, accounting and administrative purposes.
6. Communications
When you communicate with Wildlife Adventure Africa through channels such as:
- Website contact forms
- Online booking forms
- Telephone
we may retain the communication and relevant contact details so that we can respond to your enquiry, manage your booking and maintain an appropriate record of our interactions.
WAA’s public website invites customers to communicate through email and WhatsApp for program and booking enquiries.
7. WhatsApp Groups
Approximately four to six weeks before arrival, Wildlife Adventure Africa may create a WhatsApp group for participants attending the same program dates.
Participation in such a group means that other members of the group may be able to see information associated with your WhatsApp account, such as your name, profile photograph and telephone number, depending on your own WhatsApp privacy settings.
The group is intended for:
- Participant introductions
- Program preparation
- Travel coordination
- Flight and airport-transfer information
- Important program updates
- Communication during the experience
Participants should avoid sharing sensitive personal information in a group unless they are comfortable doing so.
Private or sensitive matters should instead be communicated directly with the Wildlife Adventure Africa team.
8. Dietary and Health Information
Participants may voluntarily provide information regarding:
- Food allergies
- Dietary restrictions
- Medical considerations
- Medication
- Physical limitations
- Other health or safety information
where relevant to the safe and appropriate delivery of the program.
We treat this information with additional care and only use it for legitimate operational, safety, accommodation or catering purposes.
Such information may be shared with relevant staff, guides, medical professionals or service providers where reasonably necessary to protect the participant or provide the requested service.
9. Information About Children and Participants Under 18
Wildlife Adventure Africa may accept participants under the age of 18 where the applicable program requirements are met and appropriate guardian involvement is in place.
Where personal information relating to a child is required, we expect it to be provided with the involvement and consent of a parent, legal guardian or other legally competent person where required.
POPIA gives additional protection to children’s personal information and recognises consent from a competent person where applicable.
We do not intentionally collect unnecessary personal information from children.
10. Website Forms
When you complete a form on our website, the information you submit may be used to:
- Respond to your enquiry
- Process a booking
- Send requested information
- Contact you regarding an enquiry
- Manage a program or activity booking
- Provide customer support
Please do not submit sensitive information through a general website form unless it is specifically requested.
11. Cookies and Website Analytics
Our website may use cookies and similar technologies.
Cookies are small files placed on your device that can help websites function correctly and provide information about how visitors use a website.
We may use cookies for purposes such as:
- Website functionality
- Remembering preferences
- Security
- Traffic measurement
- Website analytics
- Advertising measurement
- Understanding how visitors interact with our website
Some cookies may be placed by third-party services used on the website.
Where legally required, users may be given the ability to accept, reject or manage non-essential cookies.
You can also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.
12. Marketing Communications
Wildlife Adventure Africa may send information about our programs, offers, availability or related services where:
- You have requested such information;
- You have consented to receive marketing;
- You are an existing customer and applicable law permits relevant communications; or
- Another lawful basis applies.
You may unsubscribe or object to direct marketing at any time.
Where a person objects to direct marketing, POPIA requires the processing for that purpose to stop.
You can unsubscribe using any unsubscribe facility provided in the communication or contact:
13. Social Media
Wildlife Adventure Africa uses social-media platforms including platforms operated by Meta and other providers.
If you interact with our social-media profiles, advertisements, messages or content, both Wildlife Adventure Africa and the relevant platform may process information about that interaction.
Social-media companies operate under their own privacy policies and terms, which are separate from this Privacy Policy.
14. Third-Party Service Providers
Wildlife Adventure Africa uses third-party providers to help operate our business.
These may include providers of:
- Website hosting
- Website forms
- Booking systems
- Payment processing
- Email services
- Customer relationship management
- Automated customer communication
- WhatsApp and social-media communication
- Email marketing
- Cloud storage
- Accounting
- Analytics
- Website security
- Technical support
Current business systems may include services such as booking/payment platforms, Google services, Meta platforms, WhatsApp and customer-management or marketing platforms.
We only share information with service providers where reasonably necessary for them to provide services to us.
These providers may process personal information under their own contractual, security and privacy obligations.
15. Sharing Personal Information
We do not sell personal information.
We may share personal information where reasonably necessary with:
- Wildlife Adventure Africa staff
- Guides
- Veterinarians
- Accommodation and catering personnel
- Transport providers
- Excursion or activity providers
- Booking and payment providers
- IT and communications providers
- Professional advisers
- Government or regulatory authorities where legally required
- Emergency or medical services where necessary
- Other service providers involved in delivering your booked experience
We aim to provide third parties only with information reasonably required for the relevant purpose.
16. International Transfers of Personal Information
Some of the technology and communication providers used by Wildlife Adventure Africa may operate servers or businesses outside South Africa.
This means that certain personal information may be processed or stored in another country.
Where personal information is transferred internationally, Wildlife Adventure Africa takes reasonable steps to use reputable service providers and to handle such information in accordance with applicable privacy requirements.
17. Data Security
Wildlife Adventure Africa takes reasonable technical and organisational measures to protect personal information against:
- Loss
- Unauthorised access
- Unlawful disclosure
- Alteration
- Misuse
- Destruction
However, no electronic system, website or internet transmission can be guaranteed to be completely secure.
If we become aware of a personal-information security compromise that requires notification under applicable law, we will take the steps required by law.
The Information Regulator provides an official mechanism for reporting personal-information security compromises.
18. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for:
- Providing our services
- Managing bookings
- Maintaining financial and tax records
- Handling enquiries and disputes
- Meeting legal obligations
- Maintaining appropriate business records
- Protecting legitimate business interests
Different types of information may be retained for different periods.
When information is no longer reasonably required, it may be securely deleted, destroyed or anonymised, subject to applicable law.
19. Your Privacy Rights
Subject to applicable law, you may have the right to:
- Ask whether we hold personal information about you
- Request access to your personal information
- Ask us to correct inaccurate or outdated personal information
- Request deletion or destruction where legally appropriate
- Object to certain processing
- Withdraw consent where processing is based on consent
- Object to direct marketing
- Lodge a complaint regarding the processing of your information
POPIA expressly provides rights of access and correction, as well as rights to withdraw consent and object to certain processing.
To exercise a privacy right, contact:
We may need to verify your identity before releasing or changing personal information.
Certain information may need to be retained despite a deletion request where retention is required by law, contract, accounting requirements or another lawful basis.
20. Reviews, Photographs and Media
Wildlife Adventure Africa may receive photographs, videos, reviews or testimonials from participants.
Where we wish to use identifiable participant media for marketing or promotional purposes, we will do so where we have an appropriate lawful basis or permission.
Participants may contact us if they have concerns about the use of identifiable media relating to them.
This does not necessarily apply to photographs or recordings where individuals are not reasonably identifiable or where another lawful basis applies.
21. External Links
Our website may contain links to third-party websites such as:
- Booking platforms
- Payment providers
- Social-media platforms
- Activity providers
- Travel-health resources
- Other partners
Wildlife Adventure Africa is not responsible for the privacy practices of independent third-party websites.
You should review the privacy policy of any external service before providing personal information to it.
22. Changes to This Privacy Policy
We may update this Privacy Policy when our services, technology or legal obligations change.
The latest version will be published on the Wildlife Adventure Africa website together with its updated date.
23. Contact Us About Privacy
If you have questions about this Privacy Policy, wish to exercise a privacy right, or have concerns about how your personal information has been handled, please contact:
Wildlife Adventure Africa
Phalaborwa, Limpopo
South Africa
Email: info@wa-africa.co.za
Website: wa-africa.co.za
We will make reasonable efforts to address privacy enquiries appropriately.